Resources and insights.
Guides, analysis and news from the world of business communications.
Digital Omnibus and the AI Act: what changes (and what was NOT postponed) if you use a chatbot
The Digital Omnibus postpones the high-risk obligations, but chatbot transparency under the AI Act still applies from 2 August 2026. What your company must do.
Facebook and Instagram Lead Ads: how to receive and manage contacts without losing them
How to receive and manage leads from Facebook and Instagram forms: real-time notifications, CRM and follow-up. No CSV exports, no lost contacts.
How much does it cost to send automated WhatsApp messages with Meta?
A complete guide to the costs and pricing structure of the WhatsApp Business API for sending automated messages through Meta.
AI and GDPR: what Italian companies need to know (and what the EU AI Act is)
AI and GDPR: what an Italian company using artificial intelligence needs to know. What the EU AI Act is, obligations, risks and how to choose compliant tools.
Sentiment analysis: understanding customer mood from conversations
What sentiment analysis is, how it works and how to use it to read customer mood from customer care conversations. Benefits, examples and tools.
Virtual switchboard and AI receptionist: handle calls automatically
What a virtual switchboard is, how an AI receptionist that answers the phone works and the benefits it brings. A guide for businesses and SMEs.
Artificial intelligence for SMEs: where to start
How SMEs can use artificial intelligence in concrete ways: customer care, sales and processes. Where to start, the benefits and the mistakes to avoid.
Customer care software: how to choose the right platform
What customer care software is, which features it needs and how to choose the right platform for your business. Criteria, comparison and mistakes to avoid.
Virtual assistant for businesses: what it is and how it can help you
What a virtual assistant for businesses is, how an AI assistant works and what benefits it brings to customer care and sales. A practical guide and use cases.
WhatsApp Business for companies: what it is, how it works and what it is for
What WhatsApp Business is, how it works and how it differs from regular WhatsApp. A practical guide for businesses: app, API, costs and automation.